March 15, 2005

Can I Have a Podcast With That?

The logistics of ordering a Big Mac have just gone quantum. Well, that's a little overstated, but see if this idea won't make your mad dash for junk food a smidge more pleasant:

You drive up, wait a few seconds, and out from the speaker comes perfectly pronounced English, so you can order your blob-n-coke without having to first establish which language or dialect to engage. You order, and the calm and reasonable voice tells you exactly how much it will cost you at the first or second window, and you even probably hear a "you're welcome" after yelling your thanks and accelerating.

Could happen soon, at least at McDonald's:

"The world's largest fast-food chain said on Thursday it is looking into using remote call centres to take customer orders in an effort to improve service at its drive-thrus.

Call centre professionals with 'very strong communication skills' could help boost order accuracy and ultimately speed up the time it takes."


But, I'm not getting too excited yet. I don't see anything in this story about McDonald's upgrading the speaker systems at any of the drive-thrus. Maybe the order-takers are already speaking perfectly. How would you know?


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